I highly recommend Gmail if you haven’t checked it out already. The web interface allows you to access your email from anywhere, I rarely get any spam in my Inbox, there’s ton of free storage space, and email conversations are threaded making it easier to keep track of messages (i.e. you see a single email rather than 50 “Re: Hello” messages).
Unlike Yahoo Mail, there are no advertisements appended to the emails you send. Instead, Google brings in revenue from their “sponsored ads” displayed on the sidebar of Gmail’s interface. But with a few addons for Firefox, you can completely remove these. The only real downside of Gmail is the security concerns of Google scanning all your emails to display contextual ads. But I think these concerns can apply to anything on the internet. Check out FirePGP for encryption if you are worried.
Google has recently began to roll out rolled out a new version of Gmail that improves speed dramatically, but can break many old addons and scripts, including those that block ads in Gmail. But blocking them yourself is simple, requiring only the following:
- Install Firefox, a web browser that’s safer and more customizable than M$ Internet Explorer.
- Install the Adblock Plus addon. Wait to restart Firefox after step 3.
- Install the Adblock Plus Element Hiding Helper addon, which helps select special blocks of content to hide. Restart Firefox after it’s installed.
- Subscribe to the EasyList filter, which tell Adblock how to block ads.
- Bring up Adblock’s Element Hiding selector by right clicking on the red “ABP” icon and selecting “Select element to hide.” Or press down the shortcut keys CTRL+SHIFT+K.
- When the red selector comes up, click the area on the right where the ads are above “Sponsored Links” right below “Print all.”

- Click “Add filter rule.”
Simply installing Adblock Plus removes most ads, and the Element Hiding Helper can be used to take out any that remain.


16 comments
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December 21, 2007 at 12:40 am
andy
brilliant and thank you.
January 3, 2008 at 4:05 am
Chan Lee Meng
Thanks for the detailed tip; very informative. I already have ABP, but I didn’t know about EasyElement and Element Hiding Helper.
Ads be gone!
January 16, 2008 at 6:09 am
lily
What if I want to see ads myself, but dont want anyone else to see my sponsored links when I send email?
May 21, 2008 at 1:25 am
Garrett Boon
Thank you very much for this walkthrough. I was so tired of seeing gmail ads.
June 18, 2008 at 4:07 pm
Eric
works great, also I believe its ctrl-shift-k now
June 19, 2008 at 3:03 pm
David Zetland
Great — gmail is perfect (my def’n) again! :)
July 15, 2008 at 6:03 pm
Bodhi
excellent! thank you for the useful how-to. I didn’t even have to add the filter rule for the sponsored links element…it just started being hidden right away after installing Adblock Plus and the EasyList and EasyElement filters. Even easier, and therefore better :)
September 9, 2008 at 10:50 pm
rob
I’m glad you all liked it. :) I tried a few different solutions and found this one to be the most appropriate.
If this isn’t your cup of tea, there are a few Greasemonkey scripts to block these ads. But they often have to be updated to keep up with changes in Gmail. See http://userscripts.org
February 8, 2009 at 2:19 am
Allen
So easy I didn’t even have to do anything but download it!
February 24, 2009 at 8:02 am
André (PN Admin)
Unfortunetly, this does not work with the new gmail rolled out today.
February 24, 2009 at 3:02 pm
rob
Hi André, maybe I don’t have the version you are referring to be (with all the new themes and colors? I have that one), but it’s still working for me. I see no ads.
Actually, all I had to do was install Adblock Plus with the EasyList Filter subscription (Adblock prompts you to do this after it’s setup). I haven’t had to use the Adblock Plus Element Hiding Helper addon for a while.
February 24, 2009 at 3:16 pm
rob
Also, I don’t see any updates from the official Gmail blog, so I’m not sure what new version you are referring to André. I’m guess it’s the one that was rolled out to me a few months ago with all the new themes and colors. I have heard Gmail does stagger updates, but Adblock works for me on this ‘new’ version. Then again, maybe you have some new pre-release test version, which I heard Gmail does on select users sometimes.
Take care,
Rob
March 6, 2009 at 8:08 am
MohsenIT
Try this filter:
mail.google.com#div(class=oM)
May 14, 2009 at 12:00 pm
uv
The “id” of the ad element changes every time it’s displayed, so blocking it appears impossible to me. Am I missing something?
May 14, 2009 at 12:46 pm
rob
Hi uv,
Make sure you select the class not the id. The one that MohsenIT said above works for me, but the exact name maybe different for you.
When using the element selector you can use w to make the selection wider and n to make it more narrow.
I’ve been using the Better Gmail 2 addon. It has some useful features I like, plus it also blocks the text ads. So you might check it out if you don’t want to mess with the element selector.
June 1, 2009 at 3:18 pm
polochen
Thanks, dude! Very useful information!